The purposes of BBNEPs Communication Plan are to establish clear objectives, approaches, and methods to engage distinct target audiences that are important to protecting the Barnegat Bay ecosystem. The Communication Plan defines a strategy for effectively leveraging and coordinating the efforts of all communication and outreach practitioners working in the Barnegat Bay watershed. Additionally, the Communication Plan will facilitate implementation of the BBNEP 2008-2011 Strategic Plan, as well as effectively and consistently communicate information to the public about the five priorities identified in the plan.